Employee journey mapping playbook
Build and validate a real employee journey map in about a week, backed by evidence not opinion
A twelve gate method to map what employees live, not what the process says
What it does
When complaints keep coming but nobody agrees on the cause, or a process looks correct on paper while people still struggle, you need to see what actually happens, not what the process document says. This playbook gives you a twelve gate method for building an employee journey map from real evidence: interviews, observation and the backstage work that explains the front stage. Use it when you want to decide what to simplify, automate or redesign, and you need proof before you act. It works for office, hybrid and shift based work, with the differences called out where they matter. Instead of a blank canvas and a vague brief, you get a tested route: a one week method for your first map, an interview script, a ninety minute workshop structure, and twenty ready to use cards covering journeys from recruitment to pay and benefits.
What is inside
- Twelve gate method, one chapter per gate
- A one week route for building your first map
- Interview script and a ninety minute workshop plan
- Twenty workshop cards, ten office and ten shift based
- Excel canvas workbook with rows mapped to each gate
Who it is for
- An HR lead who needs evidence before redesigning onboarding
- An HR operations specialist running a journey mapping workshop for the first time
- An HR team deciding where automation would help but unsure where the real friction is